The Plot

Our global and local dataset of metrics for three dimensions:

Markets (investments, traction, valuation)

Business Models (SaaS, marketplace, consumer)

Founders (people analytics)

led by Cassio Azevedo

In God we trust, all others shall bring data
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Supporting decisions based on global top performers by stage, business model and profiles.

Some of our data is available on blog posts:

→ What's the base rate for your seed round valuation

→ Inequality in the Rio de Unicorns!

→ What would it be the Product-Market Fit of a "Kiss Stand"?

→ Fatal Traction: How is your growth?

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